This month at Publishing Trendsetter, I am talking about the history of the Long Tail of publishing. It has been around for a long time, but only in 2004 were we provided with a term to describe it. It was coined by then Wired editor Chris Anderson and since then, it has developed a life of its own.
Whether you are an author, publisher, retailer or reader you have the opportunity to ride the long tail if you know what your strengths are.
The New York Times made an astute observation about the outcome of the Long Tail system which still holds true: “So far, the winners in the Long Tail scenario aren’t publishers but the online booksellers and the databases that aggregate their titles, making books stranded on the dusty shelves of local used-book stores readily available to buyers around the world.”