According to Mumbrella, The Herald Sun is set to review their paywall system. Customers are finding the subscription price to be too high, and the content to be available elsewhere for free.
In September last year, I wrote about the Herald Sun paywall. I said that “it is one thing for the New York Times to erect a limited paywall and quite another for the Herald Sun to restrict their material altogether.” So it comes as small surprise when the Herald Sun is said to be moving to metered access in the coming months.
At a cost of $4.95 per week or $257.40 per year, the Herald Sun will be a little more expensive than The Age which is $18.00 per month or $216.00 per year. In addition to the cheaper rate, The Age will offer metered access when their paywall is activated. If the Herald Sun does not review their system this will give The Age a significant advantage when it comes to recruiting new subscribers.
The Age is also at an advantage because they can wait and see how effective the paywall system has been at The Herald Sun. The Age is able to release a competitive price point even though the Herald Sun has refused to release data on the number of subscriptions they have sold. The Australian has described the Herald Sun as the “canary in the coal mine” in an article which is blocked by yet another paywall (shown above).